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1. KR1020220020372 - 광고 기술에 진본성, 무결성 및 부인 방지를 제공하기 위한 시스템 및 방법

Office
Republic of Korea
Application Number 1020227001236
Application Date 15.06.2020
Publication Number 1020220020372
Publication Date 18.02.2022
Publication Kind A
IPC
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H04L 9/00
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Arrangements for secret or secure communication
H04L 9/06
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Arrangements for secret or secure communication
06the encryption apparatus using shift registers or memories for blockwise coding, e.g. D.E.S. systems
H04L 9/32
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Arrangements for secret or secure communication
32including means for verifying the identity or authority of a user of the system
CPC
G06Q 30/0277
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0277Online advertisement
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
G06Q 30/0276
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0276Advertisement creation
H04L 9/006
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Cryptographic mechanisms or cryptographic; arrangements for secret or secure communication
006involving public key infrastructure [PKI] trust models
H04L 9/0643
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Cryptographic mechanisms or cryptographic; arrangements for secret or secure communication
06the encryption apparatus using shift registers or memories for block-wise ; or stream; coding, e.g. DES systems ; or RC4; Hash functions; Pseudorandom sequence generators
0643Hash functions, e.g. MD5, SHA, HMAC or f9 MAC
H04L 9/32
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
9Cryptographic mechanisms or cryptographic; arrangements for secret or secure communication
32including means for verifying the identity or authority of a user of the system ; or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
Applicants 아들레드거 인코포레이티드
Inventors 프렌더가스트 넬슨 헌터
브라운 아론
Agents 제일특허법인(유)
Priority Data 62/861,452 14.06.2019 US
Title
(KO) 광고 기술에 진본성, 무결성 및 부인 방지를 제공하기 위한 시스템 및 방법
Abstract
(KO) 광고 기술에 진본성, 무결성 및 부인 방지를 제공하기 위한 시스템이다. 적어도 하나의 프로세서는 판매에 이용 가능한 광고 노출에 대한 광고 요청을 수신한다. 광고 요청은 광고 노출과 연관되는 속성 및 광고 요청의 부인 방지 및 데이터 무결성을 제공하는 암호 증명을 포함한다. 광고 요청은 블록체인에 질의함으로써 인증된다. 프로세서는 광고를 온라인으로 구매하려고 하는 제2 당사자들의 데이터베이스에 액세스한다. 데이터베이스는 각각의 제2 당사자와 연관되는 속성을 저장하고, 데이터베이스에서 각각의 제2 당사자와 연관되는 속성 및 광고 요청의 광고 노출과 연관되는 속성에 기초하여 선택된 제2 당사자와 광고 요청을 매칭한다. 프로세서는 광고 노출을 선택된 제2 당사자에 대한 광고로 채우기 위해, 광고를 갖는 메시지 및 메시지의 암호 증명을 제1 당사자에게 전송한다.