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1. (EP1311999) METHOD OF DIRECT COMMUNICATION BETWEEN A BUSINESS AND ITS CUSTOMERS

Office : European Patent Office
Application Number: 01942064 Application Date: 07.06.2001
Publication Number: 1311999 Publication Date: 21.05.2003
Publication Kind : A4
Designated States: AT, BE, CH, CY, DE, DK, ES, FI, FR, GB, GR, IE, IT, LI, LU, MC, NL, PT, SE, TR
Prior PCT appl.: Application Number:US2001018442 ; Publication Number: Click to see the data
IPC:
G06Q 10/06
G06Q 30/02
H04L 29/08
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10
Administration; Management
06
Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
L
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29
Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02
Communication control; Communication processing
06
characterised by a protocol
08
Transmission control procedure, e.g. data link level control procedure
CPC:
G06Q 30/02
G06Q 10/06375
G06Q 30/0239
G06Q 30/0255
G06Q 30/0267
G06Q 30/0269
H04L 67/22
H04L 67/306
Y04S 10/54
Applicants: POWERS ARTHUR
Inventors: POWERS ARTHUR
Priority Data: 0118442 07.06.2001 US
20992300 07.06.2000 US
Title: (DE) VERFAHREN ZUR DIREKTEN KOMMUNIKATION ZWISCHEN EINEM UNTERNEHMEN UND SEINEN KUNDEN
(EN) METHOD OF DIRECT COMMUNICATION BETWEEN A BUSINESS AND ITS CUSTOMERS
(FR) PROCEDE DE COMMUNICATION DIRECTE ENTRE UNE ENTREPRISE ET SES CLIENTS
Abstract:
(EN) A business model, system, and method for a business entity to distribute branding, advertising, marketing, and service (BAMS) data to consumer-users is described. The business entity establishes and maintains a venture server (20) that transmits BAMS data (25) to client applications (33) installed on the electronic devices (30) of consumer-users and controls usage and display of the BAMS data at the electronic devices. The client application, which is prepared and assigned a unique identifier by the business entity, performs a useful function that requires a graphical user interface (GUI) to be displayed in the display of the user's electronic device. After receiving the BAMS data, the client application stores it, and displays it in the GUI. The client application can be written so that no user information is transmitted from the electronic device to the venture server.
(FR) L'invention concerne un modèle, un système et un procédé d'entreprise destinés à une entreprise servant à distribuer des données de marques, de publicité, de marketing et de service (BAMS) à des utilisateurs-consommateurs. L'entreprise établit et maintient un serveur d'entreprise (20) qui transmet les données BAMS (25) aux applications clients (33) installées sur des dispositifs électroniques (30) d'utilisateurs-consommateurs, vérifie l'utilisation et affiche les données BAMS au niveau des dispositifs électroniques. L'application client, préparée et attribuée à un identificateur unique par l'entreprise, exécute une fonction utile nécessitant l'affichage d'une interface graphique (GUI) sur l'écran du dispositif électronique de l'utilisateur. Après avoir reçu les données BAMS, l'application client les stocke et les affiche dans l'interface graphique. L'application client peut être conçue de manière qu'aucune information utilisateur ne soit transmise du dispositif électronique au serveur de l'entreprise.
Also published as:
CZPV2002-4035NO20025853KR1020030023870JP2003536145 CN1443336CA2411057
AU2001275360WO/2001/095222