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1. CN112308650 - Recommendation reason generation method, apparatus and device, and storage medium

Office
China
Application Number 202010619641.0
Application Date 01.07.2020
Publication Number 112308650
Publication Date 02.02.2021
Publication Kind A
IPC
G06Q 30/06
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
G06N 3/08
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06N 3/04
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
04Architecture, e.g. interconnection topology
CPC
G06Q 30/0631
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
06Buying, selling or leasing transactions
0601Electronic shopping
0631Item recommendations
G06N 3/08
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06N 3/0454
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
04Architectures, e.g. interconnection topology
0454using a combination of multiple neural nets
G06N 3/0445
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
04Architectures, e.g. interconnection topology
0445Feedback networks, e.g. hopfield nets, associative networks
Applicants BEIJING WODONG TIANJUN INFORMATION TECHNOLOGY CO., LTD.
北京沃东天骏信息技术有限公司
BEIJING JINGDONG CENTURY TRADING CO., LTD.
北京京东世纪贸易有限公司
Inventors ZHANG HAINAN
张海楠
CHEN HONGSHEN
陈宏申
DING ZHUOYE
丁卓冶
BAO YONGJUN
包勇军
YAN WEIPENG
颜伟鹏
Agents 北京同立钧成知识产权代理有限公司 11205
北京同立钧成知识产权代理有限公司 11205
Title
(EN) Recommendation reason generation method, apparatus and device, and storage medium
(ZH) 推荐理由生成方法、装置、设备及存储介质
Abstract
(EN) The embodiment of the invention provides a recommendation reason generation method and device, equipment and a storage medium. The method comprises the steps: acquiring content information of a to-be-recommended object, and generating a recommendation reason of the to-be-recommended object according to a pre-trained recommendation reason generation model and the content information, wherein the training data used by the recommendation reason generation model comprises question and answer data and content information of a plurality of objects. In the technical scheme, the training of the recommendation reason generation model combines the question and answer data with the content information of a plurality of objects, and the most interested commodity of the user is mined through the question and answer data, so that the recommendation reason generated by the method can accurately locate the user demand, and the user experience is improved.
(ZH) 本申请实施例提供一种推荐理由生成方法、装置、设备及存储介质,通过获取待推荐对象的内容信息,并根据预先训练好的推荐理由生成模型和内容信息,生成待推荐对象的推荐理由,其中,推荐理由生成模型使用的训练数据包括多个对象的问答数据和内容信息。该技术方案中,由于推荐理由生成模型的训练是结合多个对象的问答数据和内容信息,通过问答数据挖掘用户最在意的商品,因此,通过本方案生成的推荐理由可准确定位用户需求,提高了用户的体验。
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