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1. CN109615060 - CTR estimation method and device and computer readable storage medium

Office China
Application Number 201811432671.X
Application Date 27.11.2018
Publication Number 109615060
Publication Date 12.04.2019
Publication Kind A
IPC
G06N 3/04
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
04Architecture, e.g. interconnection topology
G06N 3/08
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06K 9/62
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
G06Q 30/02
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06K 9/6267
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
KRECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
62Methods or arrangements for recognition using electronic means
6267Classification techniques
G06N 3/0454
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
04Architectures, e.g. interconnection topology
0454using a combination of multiple neural nets
G06N 3/08
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
NCOMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
3Computer systems based on biological models
02using neural network models
08Learning methods
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
Applicants SHENZHEN QIANHAI WEBANK CO., LTD.
深圳前海微众银行股份有限公司
Inventors LIU BO
刘博
ZHENG WENCHEN
郑文琛
YANG QIANG
杨强
Agents 深圳市世纪恒程知识产权代理事务所 44287
深圳市世纪恒程知识产权代理事务所 44287
Title
(EN) CTR estimation method and device and computer readable storage medium
(ZH) CTR预估方法、装置及计算机可读存储介质
Abstract
(EN)
The invention discloses a CTR estimation method. The method comprises the steps of acquiring different types of to-be-trained advertisement data samples; training a preset neural network model based on the advertisement data sample; and obtaining to-be-estimated advertisement data, and inputting the advertisement data into the trained neural network model so as to carry out click rate CTR estimation on the advertisement data. The invention also discloses a CTR estimation device and a computer readable storage medium. According to the invention, the accuracy of CTR estimation is effectively improved.

(ZH)
本发明公开了一种CTR预估方法,包括:获取待训练的不同类型的广告数据样本;基于所述广告数据样本对预设的神经网络模型进行训练;获取待预估的广告数据,并将所述广告数据输入至训练后的所述神经网络模型中,以便对所述广告数据进行点击率CTR预估。本发明还公开了一种CTR预估装置及计算机可读存储介质。本发明有效地提高了CTR预估的准确性。

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