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1. (CA2613200) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS

Office : Canada
Application Number: 2613200 Application Date: 28.06.2006
Publication Number: 2613200 Publication Date: 04.01.2007
Publication Kind : A1
Prior PCT appl.: Application Number:US2006025441 ; Publication Number: Click to see the data
IPC:
G06F 13/00
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
13
Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
CPC:
G06Q 30/02
Applicants: CHOICESTREAM, INC.
Inventors: PATEL, JAYENDU S.
GOPINATH, DINESH
Priority Data: 60/694,661 28.06.2005 US
Title: (EN) METHODS AND APPARATUS FOR A STATISTICAL SYSTEM FOR TARGETING ADVERTISEMENTS
(FR) PROCEDES ET APPAREIL POUR SYSTEME STATISTIQUE DE CIBLAGE D'ANNONCES PUBLICITAIRES
Abstract:
(EN) A system examines a user profile based on a knowledge associated with a user. The system examines a content context profile associated with a type of application and an application environment. The system examines an advertisement profile associated with a plurality of advertisements that include a plurality of attributes. The system then conditionally selects at least one preferred advertisement from the plurality of advertisements for presentation to the user. The at least one preferred advertisement is selected based on a statistical analysis of the user profile, the advertisement profile, and the content context profile.


Also published as:
KR1020080043764IL188391EP1896958JP2008545200IN237/KOLNP/2008WO/2007/002859