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1. (CA2411057) METHOD OF DIRECT COMMUNICATION BETWEEN A BUSINESS AND ITS CUSTOMERS

Office : Canada
Application Number: 2411057 Application Date: 07.06.2001
Publication Number: 2411057 Publication Date: 13.12.2001
Publication Kind : A1
Prior PCT appl.: Application Number:US2001018442 ; Publication Number: Click to see the data
IPC:
G06Q 30/00
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
CPC:
G06Q 30/02
G06Q 10/06375
G06Q 30/0239
G06Q 30/0255
G06Q 30/0267
G06Q 30/0269
H04L 67/22
H04L 67/306
Applicants: POWERS, ARTHUR C.
Inventors: POWERS, ARTHUR C.
Priority Data: 60/209,923 07.06.2000 US
Title: (EN) METHOD OF DIRECT COMMUNICATION BETWEEN A BUSINESS AND ITS CUSTOMERS
(FR) PROCEDE DE COMMUNICATION DIRECTE ENTRE UNE ENTREPRISE ET SES CLIENTS
Abstract:
(EN) A business model, system, and method for a business entity to distribute branding, advertising, marketing, and service (BAMS) data to consumer-users is described. The business entity establishes and maintains a venture server (20) that transmits BAMS data (25) to client applications (33) installed on the electronic devices (30) of consumer-users and controls usage and display of the BAMS data at the electronic devices. The client application, which is prepared and assigned a unique identifier by the business entity, performs a useful function that requires a graphical user interface (GUI) to be displayed in the display of the user's electronic device. After receiving the BAMS data, the client application stores it, and displays it in the GUI. The client application can be written so that no user information is transmitted from the electronic device to the venture server.


Also published as:
CZPV2002-4035NO20025853KR1020030023870EP1311999JP2003536145 CN1443336
AU2001275360WO/2001/095222