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1. (AU2001275360) Method of direct communication between a business and its customers

Office : Australia
Application Number: 2001275360 Application Date: 07.06.2001
Publication Number: 2001275360 Publication Date: 11.10.2001
Publication Kind : A
Prior PCT appl.: Application Number:US2001018442 ; Publication Number: Click to see the data
IPC:
G06Q 10/06
G06Q 30/02
H04L 29/08
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10
Administration; Management
06
Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
L
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29
Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02
Communication control; Communication processing
06
characterised by a protocol
08
Transmission control procedure, e.g. data link level control procedure
Applicants: Powers, Arthur C.
Inventors: Powers, Arthur C.
Agents: Davies Collison Cave Pty Ltd
Priority Data: 60209923 07.06.2000 US
Title: (EN) Method of direct communication between a business and its customers
Abstract: front page image
(EN) A business model, system, and method for a business entity to distribute branding, advertising, marketing, and service (BAMS) data to consumer-users is described. The business entity establishes and maintains a venture server (20) that transmits BAMS data (25) to client applications (33) installed on the electronic devices (30) of consumer-users and controls usage and display of the BAMS data at the electronic devices. The client application, which is prepared and assigned a unique identifier by the business entity, performs a useful function that requires a graphical user interface (GUI) to be displayed in the display of the user's electronic device. After receiving the BAMS data, the client application stores it, and displays it in the GUI. The client application can be written so that no user information is transmitted from the electronic device to the venture server.
Also published as:
CZPV2002-4035NO20025853KR1020030023870EP1311999JP2003536145 CN1443336
CA2411057WO/2001/095222