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Machine translation
1. (US20170034591) TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR
Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

Claims

1. A method for targeting a population of TV viewers to which to deliver advertising content, the method comprising:
receiving programmatic TV data for a first population of consumers, wherein the programmatic TV data comprises at least one IP address and a list of TV viewing data for each TV accessible to a consumer in the first population of consumers;
de-identifying the IP address for each TV, thereby creating a hash-ID for each TV that is associated with each consumer in the first population of consumers;
associating the hash-ID for each TV with a consumer identifier in a graph of consumer data, wherein the graph of consumer data is constructed from online behavioral and demographic data on a second population of consumers;
identifying one or more slots of TV advertising inventory based on one or more demographic factors of consumers in the second population of consumers and the list of TV viewing data associated with those consumers;
purchasing a slot of TV advertising inventory relevant to the second population of consumers; and
instructing a media conduit to deliver an item of advertising content to the second population of consumers in the one or more slots of inventory.
2. The method of claim 1, wherein the TV data comprises programmatic TV data.
3. The method of claim 1, wherein the purchasing comprises bidding on inventory, such as by real-time bidding, or by bidding on programmatic TV content.
4. The method of claim 1, further comprising:
presenting, via a browser or web-enabled interface, a market segment selection form permitting an advertiser to select from a variety of market segment categories.
5. The method of claim 1, wherein the consumer data comprises transmutable and non-transmutable data.
6. The method of claim 1, further comprising:
predicting, via a machine learning process, inventory slots for market segments.
7. The method of claim 1, wherein the de-identifying uses a one-way hash function.
8. The method of claim 1, wherein the slot of TV advertising inventory that is purchased is delivered on a programmatic TV or on an analog TV.