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Machine translation
1. (US20170034591) TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR

Application Number: 15219259 Application Date: 25.07.2016
Publication Number: 20170034591 Publication Date: 02.02.2017
Publication Kind : A1
IPC:
H04N 21/81
G06Q 30/02
H04N 21/258
H04N 21/45
H04N 21/2668
H04N 21/845
CPC:
H04N 21/812
H04N 21/2668
H04N 21/8456
H04N 21/25883
H04N 21/25891
H04N 21/4532
G06Q 30/0275
G06Q 30/0269
H04N 21/47202
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Priority Data:
Title: (EN) TARGETING TV ADVERTISING SLOTS BASED ON CONSUMER ONLINE BEHAVIOR
Abstract: front page image
(EN)

Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.