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4. (US20170034593) CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE

Application Number: 15219268 Application Date: 25.07.2016
Publication Number: 20170034593 Publication Date: 02.02.2017
Publication Kind : A1
IPC:
H04N 21/81
H04N 21/25
H04N 21/258
H04N 21/466
G06Q 30/02
H04N 21/45
CPC:
H04N 21/812
G06Q 30/0251
H04N 21/4532
H04N 21/25891
H04N 21/4667
H04N 21/252
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Priority Data:
Title: (EN) CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE
Abstract:
(EN)

The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior.