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3. (US20170034593) CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE

Pub. No.:    20170034593    International Application No.:    15219268
Publication Date: Fri Feb 03 00:59:59 CET 2017 International Filing Date: Tue Jul 26 01:59:59 CEST 2016
IPC: H04N 21/81
H04N 21/25
H04N 21/258
H04N 21/466
G06Q 30/02
H04N 21/45
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Title: CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE
Abstract:

The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior.