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1. (WO2018084884) NETWORKED SYSTEM FOR PROCESSING SENSOR DATA AND EXTERNAL DATA FOR AN AD SERVER

Pub. No.:    WO/2018/084884    International Application No.:    PCT/US2017/013025
Publication Date: Sat May 12 01:59:59 CEST 2018 International Filing Date: Thu Jan 12 00:59:59 CET 2017
IPC: G01S 19/07
G01S 19/24
A63F 13/61
Applicants: AKI TECHNOLOGIES, INC.
Inventors: SWANSON, Richard Scott
BRAVO, Alvaro
MONDRAGON, Carlos
FINN, James H.
Title: NETWORKED SYSTEM FOR PROCESSING SENSOR DATA AND EXTERNAL DATA FOR AN AD SERVER
Abstract:
An advertising management system serves advertisements to user devices. Sensor data of the user devices can be analyzed, along with external data indicative of characteristics of a current environment of the user and/or the user device, such as weather, land use, or land type, to determine an audience containing that user. The sensor data can be used to detect whether fraud is occurring because the motion data reported does not match what would be expected of a user device that is being used in a manner normally used.