Processing

Please wait...

Settings

Settings

Goto Application

1. WO2020136151 - TRACKING UNIT FOR PRINTED MATTER, PRINTED MATTER, METHOD AND SYSTEM FOR TRACKING AND/OR ANALYSING A RECEPTION AND POST RECEPTION TREATMENT OF SUCH MATTER

Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

[ EN ]

PATENT CLAIMS

1. A tracking unit (3) for printed matter (1), comprising

a)a mobile communication unit (33), preferably a low power wide area network communication unit;

b)a light sensitive area (32);

c) an electric power source configured to provide electric power to the mobile communication unit, wherein an amount of electric power provided depends on an intensity of light impinging on the light sensitive area of the printed matter; characterized in that d) the mobile communication unit is configured to send an identification number, code or tag, preferably a unique identification number, code or tag, over a mobile communication network when an electric power supplied to the mobile communication unit exceeds a threshold, and preferably to not send the identification number when an electric power supplied does not exceed the threshold.

2. The tracking unit (3) according to claim 1 , wherein the electric power source is a solar cell or a photovoltaic cell (31) and the light sensitive area (32) comprises a light collection surface of said solar cell or a photovoltaic cell.

3. The tracking unit (3) according to any preceding claim, wherein the electric power source comprises an electric energy storage means, in particular a battery or capacitor, and a light sensitive element, in particular a photoresistor, photodiode or phototransistor, configured to control an amount of power provided by the electric energy storage means to the mobile communication unit.

4. The tracking unit (3) according to claim 3, wherein the tracking unit further comprises electric circuitry configured to provide electric power exceeding the threshold only when an intensity of light impinging on the light sensitive element, in particular the photoresistor, photodiode or phototransistor, exceeds a second threshold.

5. The tracking unit (3) according to any preceding claim, wherein the sensing means comprises at least one element having an electric conductivity, resistance, capacity or inductance that is configured to change in response to folding, bending, tearing of said element, and/or to pressing or writing on said element.

6. Printed matter (1), in particular a first individual printed matter copy, comprising a)a letter (2), catalogue, card, greeting card, leaflet, questionnaire, catalogue, brochure, book and/or voucher; and

b)a tracking unit (3) according to one of claims 1 to 5 attached thereto.

7. The printed matter (1) according to the preceding claim, further comprising

a)a sensing means for detecting manipulation of the printed matter, in particular comprising folding, bending, tearing of the printed matter, pressing or writing on sections of the printed matter, opening and/or closing of the printed matter, subjecting of the printed matter to illumination;

b)a sensing unit connected to the sensing means and the mobile communication unit, said sensing unit configured to provide information related to manipulation of the printed matter obtained from the sensing means to the mobile communication unit, wherein

c) the mobile communication unit is configured to send data, in particular raw data or processed data, and/or information related to manipulation of the printed matter over the communication network.

8. The printed matter according to claim 6 or 7,

a)comprising at least one page, sheet and/or section, said page, sheet and/or section having a front side and a back side, preferably made of paper or cardboard, wherein

b)the tracking unit, the mobile communication unit and/or the electric power source is laminated between said front and back sides, preferably with a plastic intermediate layer.

9. The printed matter (1) according to any of claims 6 to 8, wherein

a)the sensing means,

b)electric circuitry for connecting sensing means, sensing unit and/or communication unit, and/or

c) an antenna for the communication unit

is printed onto the printed matter (1), in particular by using conductive ink preferably applied by inkjet printing.

10. A system, in particular for tracking printed matter (1) and/or analysing a reception and post reception treatment of such printed matter, the system comprising

a)a printed matter (1) and/or tracking unit (3) according to one of the preceding claims, b)at least one base station of the mobile communication network, preferably a low power wide area network base station, in particular a LoRaWan base station, said base station capable of receiving, and preferably processing and/or retransmitting data sent by the communication unit of the printed matter and/or tracking unit,

c) an analysis unit, in particular implemented on a computer, said analysis unit configured to i) obtain data sent by the communication unit of the printed matter and/or the tracking unit from or via the base station and

ii) analyze the data with respect to manipulation of the printed matter and/or the tracking unit.

11. A method for tracking printed matter and/or analysing a reception and post reception treatment of such printed matter, comprising

a)selecting a printed matter (1), in particular a first individual printed matter copy, according to one of claims 6 to 9;

b)storing the identification number, code or tag of the mobile communication unit;

c) covering the light sensitive area (31) of the printed matter, in particular by enclosing the printed matter in an enclosure, preferably an envelope;

d)sending the printed matter to a recipient by conventional mail or other physical delivery means;

e)monitoring the mobile communication network, preferably a low power wide area network, in particular a LoRaWan, said mobile communication network capable of receiving and/or retransmitting data sent by the communication unit of the printed matter for reception of the identification number, code or tag.

12. The method according to claim 11 , further comprising the step of

a)after reception of the identification number, code or tag, determining

i) a timespan from sending the printed matter until reception of the identification number, and/or

ii) a period of time during which the identification number is received.

13. The method according to claim 1 1 or 12, further comprising the step of determining an amount of time required by the recipient to study a content of the printed matter (1) based on the period of time during which the identification number is received.

14. The method according to any of claims 1 1 to 13, wherein

a)a plurality of individual printed matter copies is sent to a plurality of recipients by conventional mail or other physical delivery means, wherein, in particular, each of the plurality of individual printed matter copies is a printed matter according to one of claims 6 to 9,

b) information related to an identity of each of the plurality of recipients is stored in a database, in particular a database implemented and/or maintained on a computer,

c) for each recipient, information representative of the identification number, code or tag corresponding to the individual printed matter copy, in particular the identification number of the mobile communication unit of the printed matter according to one of claims 6 to 9, is stored in the database.

15. The method according to claim 14, further comprising the step of associating data and/or information provided by the sensing unit and sent by the communication unit of a printed matter (1), in particular an individual printed matter copy, with a recipient to which said printed matter was sent.

16. A set of tracking units, said set comprising

a) a plurality of tracking units (3) according to one of claims 1 to 5, wherein

b)for each tracking unit, the identification number, code or tag that said tracking unit is configured to send is different from a respective second identification number, code or tag that each further tracking unit from the set is configured to send.

17. A set of individual printed matter copies, said set comprising

a) a plurality of individual printed matter (1) copies according to one of claims 6 to 9, wherein b)for each individual printed matter copy, the identification number, code or tag that the tracking unit of said individual printed matter copy is configured to send is different from a respective second identification number, code or tag that the tracking unit of each further individual printed matter copy in the set is configured to send.