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Machine translation
1. (WO2015003263) INTERNET STREAMING CONTENT DELIVERY SYSTEM AND METHOD, AND ADVERTISING DELIVERY METHOD THEREFOR
Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

CLAIMS

What is claimed is:

1. A method for delivering advertising content over an Internet streaming content delivery system, the method comprising:

providing subscribers selective access, via a subscriber terminal, to programming content over an IP network in either of an original programming content stream and an embedded advertising programming content stream;

receiving, from a given subscriber terminal, remote selection of given

programming content in either of said original programming content stream and said embedded advertising programming content stream;

in response to said remote selection being for said original programming content stream, streaming said given programming content to said given subscriber terminal in original format;

in response to said remote selection being for said embedded advertising programming stream, streaming said given programming content to said given subscriber terminal in an embedded format, wherein the advertising content is embedded with said given programming content to be viewed streaming concurrently therewith;

tracking viewing by said given subscriber of said embedded advertising programming stream over time; and

incrementally allocating compensation credits to an account of said given subscriber as a function of said tracked viewing.

2. The method of claim 1, further comprising:

incrementally drawing advertising revenue from one or more advertiser accounts associated with said embedded advertising content as a function of said tracked viewing time.

3. The method of claim 1 or claim 2, wherein said streaming comprises unicast broadcasting of said given programming content, and wherein said tracking comprises tracking a unicast broadcasting stream pushed to an IP address of said given subscriber terminal.

4. The method of any one of claims 1 to 3, wherein said embedded advertising programming stream and said original programming stream are associated with respective streaming content channels recognizably associated with one another to facilitate selection of one or the other by said given subscriber upon seeking access to said given programming content.

5. The method of any one of claims 1 to 4, wherein said embedded format comprises a split-screen format.

6. The method of claim 5, wherein said split-screen format comprises at least one of a static advertisement frame and a rolling advertisement frame.

7. The method of any one of claims 1 to 6, wherein said embedded advertising programming stream is selected from two or more such streams based on at least one of a geographic area and demographics of the subscriber.

8. The method of claim 1, wherein said tracking comprises tracking discrete viewing time segments of duration lesser than a programming content duration, and wherein said allocating comprises allocating a fixed compensation credit for each of said viewing time segments.

9. The method of claim 1, wherein said compensation credit comprises a

subscription fee credit to be applied against subscription fees of said given subscriber.

10. The method of claim 1, further comprising periodically monetarily compensating said given subscriber as a function of said allocated compensation credits.

11. An IPTV system for delivering streaming content over a communication network for consumption by a plurality of subscribers via respective subscriber devices, the system comprising:

a plurality of set top boxes each operable to interface with a respective subscriber device;

a content management interface rendered via said set top boxes on each said respective subscriber device and providing subscribers selective access to programming content over the network in either of an original programming content stream and an embedded advertising programming content stream;

a streaming server communicatively linked to said content management interface to receive a given subscriber selection from a given set top box, and stream a selected programming content thereto in a selected one of said original programming content stream and said embedded advertising programming content stream in response thereto; an encoder embedding advertising content with said selected programming content prior to streaming by said streaming server to said given set top box, said embedded advertising encoded to be viewed streaming concurrently with said selected programming content;

an account management system tracking broadcast of said embedded stream to said given set top box and allocating incremental subscriber credits to said given subscriber as a function thereof.

12. The system of claim 11, wherein each of the subscribers is accountable for paying subscription fees to access the streaming content over the communication network, and wherein said subscriber credits are automatically applied to incrementally offset those fees.

13. The system of claim 11, wherein said streaming server comprises a unicast broadcasting server, and wherein said account management system tracks streaming content pushed to an IP address associated with said given set top box.

14. An Internet streaming content delivery system comprising:

means for providing users selective access, via a user terminal, to programming content over an IP network in either of an original programming content stream and an embedded advertising programming content stream;

means for receiving, from a given user terminal, remote selection of given programming content in either of said original programming content stream and said embedded advertising programming content stream;

means for streaming said given programming content to said given user terminal in an embedded format in response to said remote selection being for said embedded advertising programming stream;

means for embedding advertising content with said given programming content to be viewed streaming concurrently therewith via said given user terminal;

means for tracking said streaming in said embedded format over time to said given user terminal; and

means for incrementally allocating user credits to a user of said given user terminal as a function of said tracked viewing.

15. The system of claim 14, consisting of an IPTV system, wherein said means for streaming comprises a unicast broadcasting means, and wherein said means for tracking comprises means for tracking streaming content pushed to an IP address of said user terminal.

16. A computer-readable medium having statements and instructions stored thereon for implementation by a processor of a computing system to manage delivery of advertising content over an Internet streaming content delivery system by:

providing subscribers selective access, via a subscriber terminal, to programming content over an IP network in either of an original programming content stream and an embedded advertising programming content stream;

receiving, from a given subscriber terminal, remote selection of given

programming content in either of said original programming content stream and said embedded advertising programming content stream;

in response to said remote selection being for said original programming content stream, commanding streaming of said given programming content to said given subscriber terminal in original format;

in response to said remote selection being for said embedded advertising programming stream, commanding streaming of said given programming content to said given subscriber terminal in an embedded format, wherein the advertising content is embedded with said given programming content to be viewed streaming concurrently therewith;

tracking viewing by said given subscriber of said embedded advertising programming stream over time; and

incrementally allocating compensation credits to an account of said given subscriber as a function of said tracked viewing.

17. The computer-readable medium of claim 16, wherein said embedded advertising programming stream is selected from two or more such streams based on at least one of a geographic area and demographics of the subscriber.

18. The computer-readable medium of claim 16, wherein said tracking comprises tracking discrete viewing time segments of duration lesser than a programming content duration, and wherein said allocating comprises allocating a fixed compensation credit for each of said viewing time segments.

19. The computer-readable medium of claim 16, wherein said compensation credit comprises a subscription fee credit to be applied against subscription fees of said given subscriber.

20. The computer-readable medium of claim 16, further comprising periodically monetarily compensating said given subscriber as a function of said allocated

compensation credits.

21. An Internet streaming content delivery system comprising:

a user interface to be rendered on a user terminal in providing users selective access to programming content over an IP network in either of an original programming content stream and an embedded advertising programming content stream;

an access management server in communication with said user interface to receive, from a given user terminal, remote selection of given programming content in either of said original programming content stream and said embedded advertising programming content stream;

one or more streaming servers streaming said given programming content to said given user terminal in an embedded format in response to said remote selection being for said embedded advertising programming stream;

one or more encoders operatively coupled to said one or more streaming servers to embed advertising content with said given programming content to be viewed streaming concurrently therewith via said given user terminal;

a view tracker to track said streaming in said embedded format over time to said given user terminal; and

a user account interface to said tracker to incrementally allocate user credits to a user of said given user terminal as a function of said tracked viewing.

22. The system of claim 21, consisting of an IPTV system, wherein said one or more streaming servers comprise a unicast broadcasting system, and wherein said view tracker tracks streaming content pushed to an IP address of said user terminal by said unicast broadcasting system.