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1. WO2022009403 - INFORMATION ANALYSIS METHOD

Publication Number WO/2022/009403
Publication Date 13.01.2022
International Application No. PCT/JP2020/026924
International Filing Date 09.07.2020
IPC
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants
  • 日本電気株式会社 NEC CORPORATION [JP]/[JP]
Inventors
  • 廣瀬 勝矢 HIROSE, Katsuya
  • 山下 孝行 YAMASHITA, Takayuki
  • 有江 弘朗 ARIE, Hiroaki
  • 風間 隼 KAZAMA, Jun
  • 恒川 沙織 TSUNEKAWA, Saori
Agents
  • 馬場 資博 BABA, Motohiro
  • 境 廣巳 SAKAI, Hiromi
  • 桂木 雄二 KATSURAGI, Yuji
  • 唐鎌 睦 KARAKAMA, Mutsumi
Priority Data
Publication Language Japanese (ja)
Filing Language Japanese (JA)
Designated States
Title
(EN) INFORMATION ANALYSIS METHOD
(FR) PROCÉDÉ D'ANALYSE D'INFORMATIONS
(JA) 情報分析方法
Abstract
(EN) This information analysis device 100 comprises an acquisition means 121 for acquiring action information that represents the action of a customer, and a determination means 122 that, on the basis of the action information, determines the degree of involvement of the customer in a prescribed brand, for each of a plurality of types of involvement categories set for the brand.
(FR) Ce dispositif d'analyse d'informations 100 comprend un moyen d'acquisition 121 pour acquérir des informations d'action qui représentent l'action d'un client, et un moyen de détermination 122 qui, sur la base des informations d'action, détermine le degré d'implication du client dans une marque prescrite, pour chaque catégorie d'une pluralité de types de catégories d'implication définies pour la marque.
(JA) 本発明の情報分析装置100は、顧客の行動を表す行動情報を取得する取得手段121と、行動情報に基づいて、所定のブランドに設定された複数種類の関与項目のそれぞれについて当該ブランドに対する顧客の関与度合いを決定する決定手段122と、を備える。
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