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5. (EP3326371) CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENT

Application Number: 16831220 Application Date: 25.07.2016
Publication Number: 3326371 Publication Date: 30.05.2018
Publication Kind : A1
Prior PCT appl.: Application Number:US2016043954 ; Publication Number: Click to see the data
IPC:
H04N 21/2543
H04N 21/266
H04N 21/2668
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
254
Management at additional data server, e.g. shopping server or rights management server
2543
Billing
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
266
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system or merging a VOD unicast channel into a multicast channel
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
266
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system or merging a VOD unicast channel into a multicast channel
2668
Creating a channel for a dedicated end-user group, e.g. by inserting targeted commercials into a video stream based on end-user profiles
Applicants: VIDEOAMP INC
Inventors: RAY DEBAJYOTI
MCCRAY ROSS
GULLO DAVID
PRASAD JAY
Priority Data: 201562196592 24.07.2015 US
201562264764 08.12.2015 US
2016043954 25.07.2016 US
Title: (FR) OPTIMISATION ENTRE ÉCRANS DE PLACEMENT PUBLICITAIRE
(EN) CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENT
(DE) SCHIRMÜBERGREIFENDE OPTIMIERUNG VON ANZEIGENPLATZIERUNG
Abstract:
(FR) La présente invention concerne un procédé généré par ordinateur permettant d'optimiser le placement d'un contenu publicitaire sur plusieurs dispositifs différents. Le système peut attribuer des campagnes et des plans publicitaires à divers types d'inventaire sur la base de la probabilité d'une mise en correspondance précise avec des consommateurs. La mise en correspondance avec les consommateurs peut être obtenue par la génération de modèles d'apparence similaire dans un graphique du dispositif des consommateurs pour prédire un comportement de consommation futur. Le système comprend une interface grâce à laquelle un annonceur peut avoir accès à des informations pertinentes concernant un inventaire et la réussite d'un placement donné.
(EN) The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.