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[ EN ]


[001] This invention relates to an electronic based capture system for facilitating commercial transactions including a customer reward program.

[002] Customer loyalty reward programs have been proposed in which financial institutions issue payment cards to consumers. The financial institutions authorize merchants to honor the payment cards allowing consumers to purchase goods and services using the payment cards. Various consumer rewards programs have been affiliated with the cards including cash back on a percentage of total purchases or frequent flyer miles or redeemable points for merchandise, services or travel or even retirement accounts. These rewards programs are usually applied monthly when the statement is issued. However, the rewards are not based on specific items, but are generally based on the total monthly or annual gross receipts. Therefore, the specific purchases are not related to the customer, but instead only the store code is related to a customer so that tracking of individual items is not possible to develop specific customer buying habits, but only develop a track of what stores were patronized by the customer.
[003] Similarly, grocery chains have issued customer discount cards which provide customers with store discounts which are credited to the consumer at checkout. These customer discount cards are not credit cards or charge cards, but are merely customer account identification cards. Furthermore, the discount is provided at checkout by the merchant or chain, not the product manufacturer unless the chain itself manufactures the product. These § SIiI fie advantage of being able to track customer shopping habits as well as demographic information to assist the store in development of marketing strategies for products and services, but the store discount cards can only be used at the particular store or chain and therefore does not track shopping habits outside of the products supplied by the particular store.
[004] ϊn view of the foregoing, it can be seen that there is a need for an electronic based capture system that provides a paperless, administratively free unobtrusive environment capable of identifying, recording and reporting, special offers and discount transactions to consumers.

[005] One object of the invention is to provide an electronic capture system capable of identifying, recording and reporting special offers and discount transactions to customers.
[006] Another object of the invention is. to provide an electronic fund transfer card for use with the electronic capture system.
[007] Yet another object of the invention is a system that captures electronic fund transfer data from banks, points of sale and transaction files.
[008] Still another object of the invention is a system that interphases with affiliated merchant computer systems.
[009] Yet another object of the invention is a system that records individual purchasing data for merchants for more effective marketing strategies.
[010] Still another object of the invention is to provide a discount system for consumers that operates discreetly so that no inconvenience is added at checkout.
[011] Another object of the invention is to provide a data clearinghouse which interacts with merchants, consumers and financial institutions.
[012] Yet another object of the invention is to provide a Merchant/Cellular Program and Switch System which facilitates sales using cellular telephone technology.
[013] These and other objects of the present invention will be readily apparent upon review of the following detailed description of the invention and the accompanying drawings. These objects of the present invention are not exhaustive and are not to be construed as limiting the scope of the claimed invention. Further, it must be understood that no one embodiment of the present invention need include all of the aforementioned objects of the a given embodiment may include one or none of the aforementioned objects. Accordingly, these objects are not to be used to limit the scope of the claims of the present invention.
[014] An electronic fund transfer system that provides vital marketing information to participating merchants and purchasing records to customers while offering the most efficient and effective system to deliver the best terms and conditions for the products and services requested by customers. The system includes an electronic funds transfer card that can be used as a debit or charge card to purchase goods and services. At checkout, the system operates invisibly to the consumer and the cashier. Approval of the transaction operates similarly to a conventional debit card or credit card. All discounts are managed by the data clearinghouse which receives consumer data and merchant data. The clearinghouse communicates with the financial institution and forwards a statement which displays the accumulated discounts to the consumer. In an alternative embodiment, cellular communications are employed to transmit transaction information between financial institutions and the customer and merchant.
[015] The system would preferably include participation by multiple financial institutions, a wide variety of merchants which would include retail stores, online sellers, manufacturers of products and service providers. Consumers join the reward system by providing financial and demographic information in a similar manner as applying for a credit or debit card.

[016] Figure 1 is a diagram showing the membership account opening process; [017] Figure 2 is a diagram showing the purchasing transaction process
[018] Figure 3 is a diagram showing the cellular transaction process.

[019] With reference to Figure 1, the process by which a customer can open an account to become a club member with the buying program is shown. The customer 10 initiates the process by sending an application form to open an account with a participating financial institution 12, a transaction clearinghouse 14 and to participating merchants 16. The financial institution 12 and the clearinghouse 14 communicate to verify the customer's 10 application and qualifications to participate in the buying program. The clearinghouse 14 also communicates with participating merchants 16 regarding the customer's participation in the buying program. The customer receives a buying card' with indicia in the form of numbers, bar codes, magnetic strip or other electronic or machine readable media.
[020] Merchants 16 who are subscribers with member financial institutions also register with the transaction clearinghouse 14 to participate in the program.
[021] Now the process by which an actual transaction occurs will be described with reference to Figure 2. The first step is that a customer 10 initiates a purchase from a participating merchant 16 using a debit or charge card issued from a participating financial institution 12. As in a typical credit card transaction, the card is scanned at the store credit card scanner. The purchase is recorded as in a conventional transaction and the customer 10 receives a receipt for the full price and takes the product purchased.
[022] At the merchant level, the transaction is approved by the financial institution 12 in the traditional process so that the merchant 16 is assured of payment. The financial institution 12 then transmits the purchase information to the transaction clearinghouse 14 which records the information. The information will include the customer information, the product iju^oϊ^IϊiM'WMiliyiailbBpϊesented in the form of UPC codes or other product identifiers so that the precise products or service purchased can be readily identified. The transaction clearinghouse 14 contacts the merchant 16 for the discount amount for each product or service and then sends a debit instruction to the financial institution 12 to obtain the credit for the customer 10 equaling the merchant discount. On the next monthly statement, the debit/credit card of the customer 10 is credited with the discount for each discount obtained. Alternatively, this information could be instantaneously obtained by the customer through an online internet service.
[023] A more specific transaction will now be described with respect to the following example. A club member 10 purchases from a merchant 16 a quantity of office supplies, toys and beauty aids for the amounts of $50, $20 and $10 respectively. The merchant 16 has previously established with the transaction clearinghouse 14 that the discount in such items will be 20% , 10% and 15% respectively. The club member 10 uses the bank card issued by the participating financial institution 12 to pay the $80.00 (the sum of $50 + $20 +$10). The card is swiped through a optical or magnetic card reader and the information will be processed at the financial institution server and will also be detected by the transaction clearinghouse server. The transaction clearinghouse 14 will contact the server at the merchant level and check the detail on the transaction which will include an item by item purchase record. The merchant server will calculate the discounts of $10.00 ($50 x 20%) on office supplies, $2.00 ($20 x 10%) on toys and $1.50 ($10 x 15%) on beauty aids for a total discount of $13.50. The entire breakdown will be reported to the transaction clearinghouse server.

clearinghouse server then invoices the merchant for the $13.50 and stores the information. When the transaction clearinghouse 14 receives payment from the merchant 16, the club member's account is credited. The monthly bank statement sent to the club member 10 will include a marketing message such as "Thank you for shopping at Merchant with your Easy Reward Card on "date". Your loyalty discount is ....$13.5 0.
[025] In an alternative embodiment as will be described with reference to Figure 3, an integrated merchant/cellular program and switch system allows exchanging transaction information in a way that allows the customer 20 to bypass using a bank card. In this embodiment, for example a customer 20 initiates a purchase at the point of sale, i.e. the checkout station of the merchant 22. The merchant 22 sends information such as a merchant identification code to a transaction switch 24 which posts information to the participating financial institution 26 and to the transaction clearinghouse server 28. The merchant 22 also provides customer identifying information such as a name, customer number or customer telephone number. Upon receipt of the customer identification information and the merchant transaction information by the financial institution 26, the customer 20 is then contacted via cell phone by the financial institution 26 and information is provided by the customer 20 to the financial institution 26 in the form of a personal identification number (PIN) or other password confirming the customer's intent to purchase. The financial institution 26 then contacts the merchant 22 with Approved/Declined transaction status and the sale goes through or not according to the Approved/ Declined status as in a regular credit card transaction.
[026] Alternatively, the customer 20 can initiate the transaction via cell phone and the financial institution 26 would contact the merchant 22 for the merchant code and sale data.

«. ILL GLS Ψ reward attributes will operate in the Cellular system in the same manner as in the card transaction system as previously described.
[028] While this invention has been described as having a preferred design, it is understood that it is capable of further modifications, uses and/or adaptations of the invention following in general the principle of the invention and including such departures from the present disclosure as come within the known or customary practice in the art to which the invention pertains and as maybe applied to the central features hereinbefore set forth, and fall within the scope of the invention and the limits of the appended claims.