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1. US10268641 - Search result ranking based on trust

Office
United States of America
Application Number 14445209
Application Date 29.07.2014
Publication Number 10268641
Publication Date 23.04.2019
Grant Number 10268641
Grant Date 23.04.2019
Publication Kind B1
IPC
G06F 17/30
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
G06F 16/2457
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
20of structured data, e.g. relational data
24Querying
245Query processing
2457with adaptation to user needs
G06F 16/951
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
951Indexing; Web crawling techniques
CPC
G06F 16/24578
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
20of structured data, e.g. relational data
24Querying
245Query processing
2457with adaptation to user needs
24578using ranking
G06F 16/951
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
90Details of database functions independent of the retrieved data types
95Retrieval from the web
951Indexing; Web crawling techniques
Applicants Google LLC
Inventors Ramanathan V. Guha
Agents Fish & Richardson P.C.
Title
(EN) Search result ranking based on trust
Abstract
(EN)

A search engine system provides search results that are ranked according to a measure of the trust associated with entities that have provided labels for the documents in the search results. A search engine receives a query and selects documents relevant to the query. The search engine also determines labels associated with selected documents, and the trust ranks of the entities that provided the labels. The trust ranks are used to determine trust factors for the respective documents. The trust factors are used to adjust information retrieval scores of the documents. The search results are then ranked based on the adjusted information retrieval scores.


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