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1. WO2020142346 - AUTOMATED REPLACEMENT OF STORED DIGITAL CONTENT

Note: Text based on automatic Optical Character Recognition processes. Please use the PDF version for legal matters

[ EN ]

CLAIMS

What is claimed is:

1. An automated process performed by a computer system having a processor, a data storage, and an interface to a network, the automated process comprising:

receiving, by the computer system via the network interface, an indication that a playback device has encountered an identified

advertisement contained within a previously-broadcast television program; recording the encounter with the identified advertisement in a database maintained in the data storage;

determining, by the processor of the computer system, whether to replace the identified advertisement during playback of the previously- broadcast television program by the playback device; and

if the identified advertisement is determined to be replaced, the processor of the computer system selecting a replacement advertisement for the identified advertisement, and transmitting to the playback device via the network interface an identifier of the replacement advertisement to thereby direct the playback device to obtain the replacement advertisement and to present the replacement advertisement to a viewer of the previously- broadcast television program instead of the identified advertisement.

2. The automated process of claim l wherein the recording comprises

associating the encounter with the identified advertisement with other advertisements encountered by the same playback device.

3. The automated process of claim 2 wherein the determining comprises

analyzing the database to determine whether the identified advertisement has been previously encountered by the same playback device.

4. The automated process of claim 3 wherein the determining comprises

directing replacement of the identified advertisement if the identified advertisement has been previously encountered by the same playback device, and otherwise not directing replacement of the identified advertisement.

5. The automated process of claim 1 wherein the identifier of the replacement advertisement comprises a uniform resource locator of the replacement advertisement on the network.

6. The automated process of claim 1 wherein the indication of the identified advertisement is received in response to an upcoming playback of the identified advertisement by the playback device.

7. The automated process of claim 1 wherein the indication identifies the

identified advertisement in a recording of the previously-broadcast television program.

8. The automated process of claim 7 wherein the recording of the previously- broadcast television program is stored in a digital video recorder associated with the playback device.

9. The automated process of claim 1 wherein the identified advertisement

relates to an event that occurred after the broadcast of the previously- broadcast television program.

10. The automated process of claim 1 wherein the determining comprises

analyzing the database to determine whether the identified advertisement has been previously presented for playback by the playback device, and wherein the selecting comprises selecting the replacement advertisement that not been previously encountered by the playback device.

11. An automated process executed by a playback device, the automated process comprising:

receiving a broadcast of a television program;

storing the received television program in a digital video recorder for subsequent playback of the television program;

recognizing an identified advertisement in the stored television program based upon data associated with the television program, wherein the data associated with the television program comprises an identifier of the identified advertisement;

in response to recognizing the identified advertisement, the playback device submitting the identifier via a network to a content management system to record the encounter with the identified

advertisement; and

responsively receiving, from the content management system via the network, an identification of a replacement advertisement;

obtaining, by the playback device via the network, the replacement advertisement; and

presenting the replacement advertisement in place of the identified advertisement during playback of the previously-broadcast television program by the playback device.

12. The automated process of claim n wherein the data associated with the

television program is received by the playback device with electronic program guide data that identifies broadcast television programs that are receivable by the playback device.

13. The automated process of claim 11 wherein the recognizing is performed by the playback device during playback of the previously-broadcast television program from the digital video recorder.

14. The automated process of claim 11 wherein the recognizing is performed on the stored television program prior to playback of the previously-television program by the playback device.

15. A data processing system comprising a processor, a data storage, and an interface to a network, wherein the processor is configured to execute programmed logic to perform an automated process that comprises:

receiving, by the computer system via the network interface, an indication that a playback device has encountered an identified

advertisement contained within a previously-broadcast television program; recording the encounter with the identified advertisement in a database maintained in the data storage;

determining, by the processor of the computer system, whether to replace the identified advertisement during playback of the previously-broadcast television program by the playback device; and

if the identified advertisement is determined to be replaced, the processor of the computer system selecting a replacement advertisement for the identified advertisement, and transmitting to the playback device via the network interface an identifier of the replacement advertisement to thereby direct the playback device to obtain the replacement advertisement and to present the replacement advertisement to a viewer of the previously-broadcast television program instead of the identified advertisement.