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1. WO2020142346 - AUTOMATED REPLACEMENT OF STORED DIGITAL CONTENT

Publication Number WO/2020/142346
Publication Date 09.07.2020
International Application No. PCT/US2019/068561
International Filing Date 26.12.2019
IPC
H04N 21/45 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
40Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB ; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies or resolving scheduling conflicts
H04N 21/234 2011.1
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams or manipulating MPEG-4 scene graphs
CPC
H04N 21/23424
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23Processing of content or additional data; Elementary server operations; Server middleware
234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
23424involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
H04N 21/45
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
NPICTORIAL COMMUNICATION, e.g. TELEVISION
21Selective content distribution, e.g. interactive television or video on demand [VOD]
40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
Applicants
  • SLING TV LLC [US]/[US]
Inventors
  • MAJOR, R. Drew
Agents
  • CARLSON, Brett A.
Priority Data
16/514,86517.07.2019US
62/787,16931.12.2018US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) AUTOMATED REPLACEMENT OF STORED DIGITAL CONTENT
(FR) REMPLACEMENT AUTOMATISÉ DE CONTENU NUMÉRIQUE STOCKÉ
Abstract
(EN)
Systems, devices and automated process allow automatic replacement of advertisements or other content in previously-broadcast television programs. A content management system or the like operating on a digital network receives indicia from playback devices that have encountered identified advertisements that are stored in digital video recorders or that are otherwise contained within previously-broadcast television programs. The encounters are recorded in a database for subsequent analysis. If desired, the previously-broadcast advertisements may be replaced with more relevant or engaging advertisements prior to playback to the viewer, thereby allowing a fresher, more relevant and more engaging experience for the viewer.
(FR)
L'invention concerne des systèmes, des dispositifs et un processus automatisé permettant de remplacer automatiquement des publicités ou d'autres contenus dans des programmes de télévision diffusés préalablement. Un système de gestion de contenu ou analogue, fonctionnant sur un réseau numérique, reçoit des indices provenant de dispositifs de lecture qui ont rencontré des publicités identifiées qui sont stockées dans des enregistreurs vidéo numériques ou autrement contenues dans des programmes de télévision diffusés préalablement. Les rencontres sont enregistrées dans une base de données pour une analyse ultérieure. Au besoin, les publicités diffusées préalablement peuvent être remplacées par des publicités plus pertinentes ou plus stimulantes avant la lecture pour le téléspectateur, ce qui permet à ce dernier d'obtenir une expérience plus pertinente et plus stimulante.
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