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1. (US20170034591) Targeting TV advertising slots based on consumer online behavior

Pub. No.:    20170034591    International Application No.:    15219259
Publication Date: Fri Feb 03 00:59:59 CET 2017 International Filing Date: Tue Jul 26 01:59:59 CEST 2016
IPC: H04N 21/81
H04N 21/258
H04N 21/2668
H04N 21/45
H04N 21/643
H04N 21/845
H04N 21/472
G06Q 30/02
H04L 29/06
Applicants: VideoAmp, Inc.
Inventors: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
Title: Targeting TV advertising slots based on consumer online behavior

Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.