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2. (US20170034592) Sequential delivery of advertising content across media devices

رقم الطلب: 15219264 تاريخ الطلب: 25.07.2016
رقم النشر: 20170034592 تاريخ النشر: 02.02.2017
رقم التسليم: 09980011 تاريخ التسليم: 22.05.2018
نوع النشر: B2
التصنيف الدولي للبراءات:
G06Q 30/02
H04N 21/81
H04N 21/258
H04N 21/41
H04N 21/442
H04N 21/45
H04N 21/845
H04N 21/414
H04N 21/44
H04N 21/2668
Description not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang ar
CPC:
G06Q 30/0251
G06Q 30/0275
H04N 21/25866
H04N 21/25883
H04N 21/25891
H04N 21/2668
H04N 21/4126
H04N 21/41407
H04N 21/44016
H04N 21/44222
H04N 21/4532
H04N 21/812
H04N 21/8456
المتقدمون: VideoAmp, Inc.
المخترعون: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
الوكلاء: McDermott Will & Emery LLP
Richard G. A. Bone
بيانات الأولوية:
العنوان: (EN) Sequential delivery of advertising content across media devices
الملخص: front page image
(EN)

The technology relates to sequential or tailored delivery of advertising content across a plurality of media conduits. The invention achieves sequential story telling for advertising campaigns in place of single-series advertising, by delivering over a period of several sessions on a variety of devices. An advertiser can air a campaign on a consumer individual's cell phone device, continue the second portion of the campaign via a desktop browser session, and conclude with the third portion of the campaign on the individual's OTT device. The technology provides advanced controls over targeting and scheduling with high precision.