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1. (US20170034591) Targeting TV advertising slots based on consumer online behavior

رقم الطلب: 15219259 تاريخ الطلب: 25.07.2016
رقم النشر: 20170034591 تاريخ النشر: 02.02.2017
رقم التسليم: 10085073 تاريخ التسليم: 25.09.2018
نوع النشر: B2
التصنيف الدولي للبراءات:
H04N 21/81
H04N 21/258
H04N 21/2668
H04N 21/45
H04N 21/643
H04N 21/845
H04N 21/472
G06Q 30/02
H04L 29/06
Description not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang arDescription not available in lang ar
CPC:
G06Q 30/0269
G06Q 30/0275
H04L 65/4076
H04L 65/4084
H04N 21/25883
H04N 21/25891
H04N 21/2668
H04N 21/4532
H04N 21/47202
H04N 21/64322
H04N 21/812
H04N 21/8456
المتقدمون: VideoAmp, Inc.
المخترعون: Debajyoti Ray
Ross McCray
David Gullo
Jay Prasad
الوكلاء: McDermott Will & Emery LLP
Richard G. A. Bone
بيانات الأولوية:
العنوان: (EN) Targeting TV advertising slots based on consumer online behavior
الملخص: front page image
(EN)

Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.