البحث في مجموعات البراءات الوطنية والدولية

4. (WO2017019645) CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENT

Pub. No.:    WO/2017/019645    International Application No.:    PCT/US2016/043954
Publication Date: Fri Feb 03 00:59:59 CET 2017 International Filing Date: Tue Jul 26 01:59:59 CEST 2016
IPC: H04N 21/2543
H04N 21/266
H04N 21/2668
Applicants: VIDEOAMP, INC.
Inventors: RAY, Debajyoti
MCCRAY, Ross
GULLO, David
PRASAD, Jay
Title: CROSS-SCREEN OPTIMIZATION OF ADVERTISING PLACEMENT
Abstract:
The current invention relates to a computer-generated method for optimizing placement of advertising content across multiple different devices. The system can allocate advertising campaigns and plans to various inventory types based on the probability of accurate consumer matching. Consumer matching can be achieved by generation of look-alike models in a consumers device graph to predict future consumption behavior. The system includes an interface through which an advertiser can access relevant information about inventory and success of a given placement.